IBX5980432E7F390 Best insurance marketing thoughts for agents - Smart Business

Best insurance marketing thoughts for agents

Best insurance marketing thoughts for agents

Best insurance marketing thoughts for agents - Here is a list of the very best, proven, and cost-effective insurance marketing and prospecting trik, Here is a list of the very best, proven, and cost-effective insurance marketing and prospecting trik, thoughts and advice we've studyed over the past 30 years by worlord with the very best in the insurance and financial services industry. These trik, thoughts and advice are designed to get you off to a quick begin… but more importantly, if they are used properly and your message is focused on helping people to identify and solve their financial problems, you will guarantee your long-term success!



1. Emergency Informasi Wallet Cards

Include local emergency numbers love the fire department, police, poison control, etc. Include your contbehave information and the phone number for claims. Customers will be glad to bring such a valuable card around in their wallet and they will always have your information in their pocket! Referrals are the cheapest and easiest form of insurance agency marketing.



2. Great Email Signature – If you don’t already have an autofriendd email signature, make one right now. Include every bit of contbehave information approxifriendly you love your address, phone numbers, website, twitter, facebook, etc. With each new day comes a new form of communication and everyone has a favorite. Make sure you accommodate all communication preferences for marketing.



3. Keep a Voice Recorder in Your Car - When you’re driving and spot a commercial transport record some information approxifriendly the transport and the phone number. You clever call the owner later and explain where you saw the transport and that you would love an opportunity to make a tfinisher on their insurance at the next renewal. In case you want to order one now, here's a link to digital voice recorders on Amazon.



4. Provide Unparralleled Customer Experiencesdifferent

Amazing customer experiences are one of the most powerful tools in your marketing arsenal. In today's market, where consumers often expect to be taken for granted and treated weakly, when you treat your clients better than lords and queens they will tell the whole world. They'll go on Facebook and tell a thousand people! You'll never clevercient-call again if you clever turn your book of business into your own sales force. Here's some customer service thoughts I put together to get you begined.



5. Get in Their Cell Phone

 Encourage clients to program your insurance agency phone number into their cell phone in case they have a claim or billing question. They will always be wallord around with your contbehave information. If someone asks them approxifriendly insurance it will be easier to refer. Referrals are the most successful insurance marketing stswiftgy.



6. Volunteer

The hand that gives, collects. There are many opportunites for growing your business while volunteering. You clever get great PR in the newspaper, meet other local community members and business owners, and educate people approxifriendly the values and benefits of insurance. Select a non-fortun you have some interest in since the more ardour you have, the more benefit.



7. Harness the Power of Facebook

Stop pretfinishing its not a huge opportunity or you clever't do it and begin malord money with Facebook. Unless you only sell Medicare Supplement Plans, approachly every client you have is already on Facebook and the average user has 130 frifinishs! If you necessity thoughts, check out another article I wrote: 100 Facebook Marketing Thoughts For Insurance Agents. Be creative, not too self-promotional, and use Facebook to amplify your community presence. And by the way, updating your Facebook page with fresh and interesting content has never been easier with our latest free marketing product for insurance agents, the Insurance Agency Facebook Thought Sprintboard.



8. Host a Window Etching Eventdifferent

Window etching is a process of inscribing the VIN number of a transport into all the glass on a car. It is supposed to reduce auto theft. You clever sometimes team up with the local police department or an organizaiton against insurance fraud love these guys. Collect free insurance leads from the transport owners. Remember to frame the sales conversation around any reductions they're getting for the window etching.



9. Door Hangers

 Sounds ancient school, but paying someone to go door to door hanging advertisements on doorknobs clever be part of your insurance marketing stswiftgy. Arm the person with tallord points approxifriendly your insurance agency only, merely, solely in case.



10. Good Ancient Telemarketingdifferent

The reason insurance agents still telemarket…it still works. Focus telemarketing in the night, give your telemarketer lots of talkpaths to use and conduct role plays periodically to keep your telemarketer sharp. Don't aim to cite and sell insurance policies right absent. Honoring the prospects, malord a positive impression, and gaining an x-date clever be more valuable than providing an instant cite.


11. Keychain Tags

 I pupose the thin plastic tags that the grocery store, gym, and credit card companies give members. Include the insurance agency contbehave information. Customers will want it so they clever call you if they have a claim. Now they will always have your contbehave information for when they refer your agency. Referrals are the best insurance marketing.


12. Get Your Own Situs

In today's marketplace, not having a situs is love not having business cards. In addition to loolord unprofessional, it also prohibits you from doing any legitifriend online marketing.You clever get a professional insurance situs in three days for under $100 so why haven't you done it already? And for the captive agents... if your "website" is a page approxifriendly your agency on the carrier's situs then you don't have a website. You have a webpage driving local traffic to your carrier's domain to help them sell more insurance directly to your prospective and existing clients!



13. TV Advertitune

 If you get an opportunity for some cheap exposure it may be worthwhile. The best television marketing opportunities would be during programs specifically aimed at your sasaran prospects while they are thinlord approxifriendly your services - love during a program approxifriendly house improvement or cars. In my opinion, TV ads still do not offer the same ROI as other insurance marketing stswiftgies.



14. Market Your Agency Online

 InsuranceSplash owns a network of insurance-themed websites oriented toward consumers. Each has an agency locator and you clever list your agency on each website. It's generally accepted that having consistent information approxifriendly your agency referenced on more websites across the internet clever boost your ranlord with Google and agency name citatations on regionally specific pages of websites all approxifriendly insurance should help! Signing up for the lifetime membership is simple, cheap, and only takes five minutes.



15. Pay-Per-Click Search Engine Advertitune

These are sponsored results that demonstrate to the right when you search on Google, Yahoo, Bing, etc. This clever be an excellent insurance marketing opportunity because it drives traffic to your insurance agency situs only from people behaveively interested in insurance. You select who views your ads by location and demographics.

Google Adwords – MSN AdCenter (includes Yahoo.)



16. Local Networlord Events

Chambers of bussines and many professional associations host networlord events so businesspeople clever meet other businesspeople. Make as many contbehaves as possible and follow up with people that will assist your insurance marketing with referrals. These events are always loaded with salespeople, focus on how you clever help everyone you meet and have fun. Help others be successful and the karma will come back to help your insurance agency marketing.



17. Host Seminars

 It requires promotion, but you clever host seminars approxifriendly financial planning, understanding insurance, saving money on insurance etc. Invite people to your insurance agency office, use a meeting room at a local chamber, use space from a community center, or rent a location. Present a topic that is time sensitive and entglaze. “Studying Approxifriendly Deferred Medical Savings Accounts” will not draw as many as: “Secrets to Stop Uncle Sam From Stealing Your Retirement.”


18. Give Free Coffee at Lowes

Ever look the gardening lot of a difficultware store at 7 am? All contrbehaveors. Among many other potential necessitys, contrbehaveors necessity commercial auto, general liability, worker’s comp, disability etc



19. Email Newsletters

 Capture your clients' email and develop an insurance marketing email newsletter. Online email marketing providers clever help you produce professional loolord newsletters and track who opened emails, what they clicked on, and how long they viewed the message. Make sure to sfinish helpful information. People receive too much spam and you don’t want to be that type of insurance email marketing sfinisher. Sfinishing sales emails clever be illegal. CAN SPAM Behave. For our insurance marketing thoughts newsletter, we use a service called Aweber but we've also had good results from another provider named MailChimp.



20. Door-to-door Relationship Building

It’s not easy, but it might be the cheapest and most effective insurance marketing stswiftgies. To be successful with face-to-face insurance marketing orient all conversation around how you clever help the association (with referrals and promotion, not only, merely, solely insurance). Have a non-sales conversation prepared, love a local community event you are organizing and recruiting help for. Be honorful and make an impression without interfering or coming across as a typical salesperson. Get x-dates and follow up with the decision makers before renewals. You will be surprised how many non-commercial insurance leads you get.



21. Online Yellow Pages For Leads.

Superpages is a great way to find phone contbehaves for commercial insurance marketing. Focus on a particular market (carpenters, plumbers, verdictyers etc) at a time so you clever perfect your insurance sales stswiftgy toward each unusual industry.



22. Sponsor a Car Demonstrate

This is a good marketing thought for any agent, but a fantastic one for any agent interested and tellledgable approxifriendly cars. Love most of the advice on this page, building relationships is the key ingredient in your agency marketing stswiftgy and this will be a fantastic way to do so.



23. Improve Your Google Ranlord

According to their website, Google ranks local businesses based on three things: location, relevance, and prominence. Location puposes you'll only demonstrate for searches approach your physical location. Relevance puposes you'll only demonstrate for search terms related to insurance (not locksmiths, hotels, hairdressers, etc.) and prominence puposes how often Google comes across your business name address and phone number when they surf the entire web. For a more detailed explanation, download the free ebook, 10 Behaveions to Boost Your Agency's Google Ranlords Today if you want to behaveually get any phone calls this year.


24. Press Releases

 Have something interesting going on with your agency? Hire someone new? Open a new location? Get appointed with a new carrier? Change the air freshener in your bathroom? It doesn't matter how important the news is, you clever write up a small blurb approxifriendly it and publish it online. Be sure to arrive out to your local community newspaper but you clever also use an online service love this one make sure to include a link back to your situs and use lots of location terms love your city/village/town name to help you with search engine optimization.


25. Arrive Out to Contbehaves Every Day

Make frifinishs and increase referrals without loolord love a salesperson by aslord questions. Strong relationships within the community are perhaps the most powerful marketing tool an agent clever possess. Strengthen these relationships by calling other professionals in the community and aslord them questions as often as possible. You clever ask things you already tell! Over time the relationship will develop and they will sfinish you referrals. Referrals are the sweetest insurance agency marketing.


26. Create a Podcast –

 A podcast is love a radio demonstrate that you clever publish yourself. Users of iTunes clever subscribe to your podcast and the iTunes program on their computer will update itself with your most current podcast. To gain listeners you must provide valuable content but you don’t necessity to be extensive. You could make a podcast that offers one 30-second piece of advice per week approxifriendly saving on insurance, driving safely, or child safety etc.



27. Telemarketing Services

 There are many companies that will do insurance telemarketing for you and sfinish leads interested in insurance cites. There is less competition than with internet leads, but the cost is often higher and results may still be mediocre. Nevertheless, it is something to look into. There are many insurance telemarketing programs, here is one to check out.


28. Be Listed in Device Apps -

It shouldn't be a surprise to you that people are utune devices more than ever before. (I'm an iPhone addict) It also shouldn't surprise you that many people use device apps to find local businesses love yours. Ever wonder where those device apps with local business information get all that info? Check this out to find out how to promote your agency in iPhone and Android apps. By the way, how easy is it for someone to call you when their phone is already in their hand?



29. Host a Defensive Driving Safety Lesson, coursedifferent

 There are plenty of friendrials out there if you wanted to put something together, or you could hire a professional to conduct the lesson, course and get your people a reduction. Include insurance agency marketing friendrials in any handouts.



30. Advertise on Pizza Boxes

I tell several agents who purchase pizza boxes with their insurance marketing in exchange for buying the boxes. Many pizza stores necessity to cut expenses and will make a deal. Assure they don't cover your insurance marketing with theirs. Boxes are under 50 cents each. Another option is to pay for plastic pizza cutters. They are more dear but people keep them.



31. Speak at High Schools

 Find informational friendrials and videos to use while you speak approxifriendly defensive driving with high school students. Also, teaching a brief lesson, course approxifriendly insurance could be a great opportunity for the students in a “life skills” lesson, course. It will surely help to have a personal associate, put trhough (phone)ion with someone in the school.



32. Consumer Review Websites

Websites love Yelp.com and MerchantCircle permit you to set up a profile approxifriendly your agency. Visitors clever write recommfinishations approxifriendly your agency and others use these services to decide who to call. I wouldn't quit after those two though because there's hundreds more, in fbehave I wouldn't set up any agency listings myself, I'd use this service to do it for me.



33. Sponsor the Fire or Police Department

 What says community involvement and protection better than the fire and police departments? Firemen and police officers generally have very wide social networks within your local community. Find a way to get some publicity in the paper and develop strong frifinishships with the members.


34. Chamber of Bussines

To make it worth your time and money, you must develog stronger relationships within and contribute to the community. Chambers of Bussines are full of salespeople…be a resource by helping others and you will reap the greatest insurance marketing benefits.



35. Facebook Advertitune

 Ever notice those links on the right hand middle of your Facebook page that usually have catchy images and text? Those are advertisements and they're the reason Mark Zuckerberg is a billionare. You clever pay to have your own ads demonstrate there and it's amazing how specific you clever get with your sasaran audience, but be warned: if you clever't get a high ratio of people to click and you don't change your ads frequently, Facebook will not demonstrate them regardless of your how much money you have. If you're too busy selling insurance to spfinish too much time on your Facebook page it's still easy to provide engaging insurance agency related content for a Facebook page utune the Facebook Content Sprintboard.



36. Wrap Your Car

Conmiddler the possibility of having your transport professionally wrapped with your insurance agency logo. It facilitates more conversations than you expect and traffic won't bother you as much. You could also purchase an indear car magnet to put on your car when it is gardened in highly visible locations or in your gardening lot shutr to the main road. Always be marketing.



37. Always Bring Lots of Business Cards

All of us have shelp, “I don’t have a business card on me right now”. From this point forward if you ever say that again then you should turn in your insurance license. You failed the successful insurance agent marketing test. Abandon them in fishbowls, post them on bulletin boards, abandon them with a beneficiant tip if you have great service in a restaurant. And don’t ever run out…



38. Create a Google+ Agency Page

 I get it, you're already exhausted of all the social media stuff. Between Facebook, Twitter, YouTube, Pinterest, and whatever the flavor of the week is next month it's difficult to keep up. But there's one reason you really necessity to play along with this one - it's Google and even if no one uses Google+, it clever benefit your search results. Set up your Google+ page here.



39. Hire Commission-Only Salespeople

Not many agents have the spare cash to bring on another full-time (or even part-time) producer right now, buy you may be able to bring on a commission-only salesman. Even if you give them 100% of your sales commission, at some point they'll abandon and the renewals are yours. Ads on Craigslist are free and there's plenty of people in the market for a task right now.



40. Customer Video Testimonials

No one clever sell the benefits of doing business with your agency better than an behaveual customer. Most agencies have a client or two that is bananas approxifriendly you, ask them a few questions and film it with your iPhone. Gun with the client and camera in a standing position absent from a wall - it will have a more cleverdid seepance and the lack of quality will be less noticeable.


41. Donations for Cites

 Offer to donate a sure amount of money to a charity for every cite you get. Some of the big carriers get this one error by donating to a national cause. Donate to local charities and get your cites from people that are behaveively engaged with the charity. Get them to post it to their Facebook page and let them do all the marketing for you.



42. Refer-A-Frifinish Page -

 Create a page on your situs that permits people to enter in the email address of a frifinish and it sfinishs that person an email with your contbehave information and a recommfinishation approxifriendly the agency. People aren't going to use this by themselves though. You clever email them a link right after you help them with something they appreciate love a billing dispute or a claim.



43. Use Fiverr.com

Fiverr.com is an awesome resource where you clever hire people to do all sorts of things for only $5. There's a bunch of ways to use Fiverr for insurance marketing love designing flyers, writing press releases, business card design, content writing, video creation and more. You really wouldn't trust what you clever get for $5.



44. Google Alerts

Google Alerts is a free service from Google that sfinishs you an email anytime they find a new situs with information you're interested in. You clever set it up to notify you anytime someone mentions your agency or to make sure you're in the loop approxifriendly all local insurance and business networlord news. Study more approxifriendly Google Alerts for insurance marketing here.



45. Twitter

 I tell that a lot of insurance agents don't "get" Twitter. I understand because to be fair, I don't totally get it and I'm an internet marketing guy. This doesn't pupose that you shouldn't set up a Twitter page though. Only, merely, solely having the page for your agency gives Google a more robust image of your agency's online profile which should help search results. It's not difficult to set it up to only, merely, solely regurgitate your Facebook posts automatically either.



46. Get Free PR

HelpAReporter.com is a free service that associate, put trhough (phone)s reporters with experts to interview. When you sign up for an account as an expert you'll recieve 3 emails a day filled with opportunities to be the "industry expert" for a reporter who necessitys to interview someone to write a tale, narrative. If you want to be interviewed, respond quickly and sell difficult on why you'd be the best expert to interview.



47. Downloadable Wbeat, smackepapers

A Wbeat, smackepaper is basically only, merely, solely a fancy term for an informational report. You clever turn it into a PDF and put it on your situs either to geneswift leads or to give out for free. Keep it simple and create something highly appliceable to an insurance storeper love, The top 10 Insurance Mistakes Chicago Families Make and How to Avoid Them. It's a bit trite, but you get the point.



48. Online Maps

People find local businesses utune sites love Mapquest.com, Google Maps, and AltaVista. If they're already on a map, it's a pretty good indication that they're serious approxifriendly finding a local company too. Here's two ways to do it: 1) do a search on Google for "online maps and go to each of the top sites loolord for a link to add your busines profile and fill it out. 2) Use UBL to add you to every major online map by filling out one form.


49. Sponsor a Motorcycle Ride

Except for a few crotchrocket thrill lookkers, motorcycle riders are often fantastic insurance clients. They are very safe drivers on two and four wheels and today’s motorcycle owner often has many other insurance and financial service necessitys. Motorcycle insurance marketing is a great lead-in to other insurance lines.



50. Post Client Letters

 If someone writes a letter, sfinishs an email, or posts a positive remark online approxifriendly your agency, print it out and post it in a visible location. Storepers look to others for guidance. Reading many letters from others approxifriendly the tellledge, care, and protection your provide will only improve their impression of your business.



51. Boost Your Search Rank

Here's the bottom line: the more websites across the web with your consistent and telling agency name, phone number, and address, the higher you'll rank. Thats why services that distribute your agency on thousands of webpages are so valuable.



52. Contbehave Webmasters for Links

 Enhance the online presence of your insurance agency situs and improve search ranlords with links from other related sites. According to Google, one way to improve the search results of your situs is to get one-way links from quality related websites. In order to do this you will necessity to have some type of product, service, or information visitors on the other site may be interested in, but unable to get on that site. Keep in mind that no one is going to be willing to offer a link to your site unless there is an apparent benefit to their visitors.



53. Garden a Wreck in Your Lot

 Convince a junkyard to garden a wrecked transport in front of your office. It will draw attention and create a mental associate, put trhough (phone)ion between your location and car accidents and insurance. If your local government or ground, soillord gives you a difficult time, remind them it is raitune safety awareness and at the very least try to get them to permit it every once in a while.



54. Referral Marketing Exchange

I tell many agents that offer cash incentives for real estate agents, mortgage brokers, and car salesmen to refer their insurance agency. (This is illegal in some places) There may be other options to reward referrals that are more affordable to you and/or more entglaze for them, for instance you agree to pay for the publication and distribution of marketing friendrials. When a real estate agent sfinishs you a lead, instead of paying them cash agree to sfinish their client birthday cards in their name for the next five years. It may be easier for you if you already have a similar process in your office.



55. Join the School Board

The school board is apparently a fantastic way to meet both the big players and families in the community. Being on the school board will give you easier access to marketing opportunities to parents and young drivers also. Marketing insurance products to young families is an thoughtl situation.



56. Insurance Leads Fishbowl

 Abandon a fishbowl on the counter at a business where potential customers store with a sign indicating you will be drawing for a prize, reward, present card to the establishment. Use the cards for leads. If you love this thought and want to buy one right this instant here's a link to fish bowls on Amazon.



57. Wear Your Business

 Invest in some nice shirts with your business name clearly visible. Wear them everywhere, especially to school and community events. Include your staff and you clever have a powerful insurance marketing effect. Shirts are dear, so if you're going to hand them out, give them only to people you think have frifinishs that would make good clients.



58.Customer Surveys

Surveying people approxifriendly service quality has marketing benefits. You clever identify opportunities for improvement and you let clients tell you value the quality of their experience. Another benefit is that many people will feel obliged to say good things and forcing them to do so will imprint the value of your agency into their minds. You clever do this by email with most email marketing services.



59. Engage People On Facebook

Moving forward, insurance agents that have the strongest online presence will survive. Check out this free article we wrote with over 100 thoughts and stswiftgies for Facebook marketing for insurance agents.



60. Write in the Local Papers

 Even if you pay for it, writing content for the local paper clever be much more valuable than insurance advertitune. Most papers are struggling right now and will be more open than ever to permit you to pay to write content. If you clevernot inlcude insurance agency contbehave information in the article purchase a visible ad approach it.



61. Business Networlord Groups

 Although there are many love it, BNI is one of the most prominent business networlord groups. Unfortunately, they often limit membership to one person per industry and insurance is often filled. Take advantage if you get an opportunity to join BNI or another group love it.


62. Coach Youth Sports

 Coaching a youth sports team permits you to meet many young families within the community. Think auto, house, Life, financial Planning, 529, IRA, etc. You should take every opportunity to get to tell the league coordinators as they are often very well-telln individuals within the community. Get some additional agency marketing by hanging a team image in the office. It's also a lot of fun, only, merely, solely ask the guys on my middle school lacrosse team.



63. Designate a Referral Specialist

Select one person in your agency and assign them to develop and support a referral process. Track referred business and pay extra commission on it. When one person takes ownership of the referral program you’ll get their buy in, and your other staff won’t be listening approxifriendly referrals from only you. Referrals are key to insurance agency marketing.


64. Sfinish Marketing Friendrials With Every Customer Communication

 Whether it is a payment reminder, policy finishorsement, renewal notification, etc, always include some sort of insurance product marketing friendrial. This hancients true for mail, email, phone calls, text messages, whatever.


65. Bring Doughnuts to Apartment Administerrs

 If you sell renter’s coverage the best way to market insurance is through the person selling the apartment. When you get an opportunity to speak with apartment administerrs, make sure they understand why insured tenants clever be an advantage to them. They will forget you if you don’t bring something to eat once a month.



66. Give Out Pens

 Many businesses and communities clever always use extra pens - community centers, restaurants, grocery stores, the DMV. Always keep extra pens with you and when you look a jar full of pens somewhere, fill it up with your own. Always be marketing your insurance agency.



67. Get Links to Your Situs

Every search engine marketer will tell you the same thing, inbound links to your situs or webpage will help you demonstrate up higher in search results. Ask people you do business with to add a link to your site and make sure to include a link back to your site from anywhere online you have the opportunity. Don't forget approxifriendly online business directories, which are often an easy source of inbound links. If you tell the secret it's not too dear to get better search ranlords.



68. Advertise In Church Bulletins

Church bulletins tfinish not to be huge insurance lead generators, but use your financial support to speak with the church leadership. Offer to conduct seminars approxifriendly insurance, defensive driving, fire safety, financial planning etc. Your good intentions will lead to higher commissions.



69. Coupon Mailers

Conmiddler the readers of these friendrials and make sure any advertitune you do provides some sort of coupon, free prize, reward, present, or call to behaveion. People read through these specifically to find coupons and reductions. Val-Pak is one.


70. Customer Appreciation Party

Let your best policyhancienters tell how important you are by inviting them to a nice dinner. Use this time to market new financial products, encourage referrals, and strengthen relationships. Invite your bigst premium providers and the people who help you with referral marketing.



71. Insurance Lead Lists

 It clever be dear, but purchatune lists of insurance prospects is a begining point for many of the other insurance marketing stswiftgies here. Narrow down prospects with demographics, location, etc. Salesgenie is one company that does this.



72. Market in Ethnic Publications

Studies demonstrate sure minority populations clever be more loyal to businesses that advertise and market within their cultural media. If you speak a foreign language or someone in your agency does, selling insurance to that community clever open the door to loads of referred leads.



73. Local Forum Websites

Many local communities have online forums where members communicate approxifriendly community events, concerns, businesses, etc. Become an avid poster and you will develop frifinishs and insurance leads. If possible, use a link to your insurance agency situs in your signature so it demonstrates up every time you write. Since your online reputation is approachly as important nowadays as your behaveual one, make sure to make relavent posts rather than blatant insurance advertisements.



74. T-shirts

Give them out to policyhancienters who will wear them. It will be seduceing to buy the cheapest wbeat, smacke shirts. Remember, if your shirt clever work itself into the regular rotation of someone’s wardrobe, you’ll have residual insurance advertitune. Make sure the agency name and service is clear.



75. Online News Remarks

 After reading articles on the local news situs make a post and try to include a link to your website. Link a theme in the article to an insurance necessity. Do not become a remark spammer; post appliceable information. Incoming links to your situs from a reliable source love the local newspaper clever help the search ranlords of your situs and drive targeted traffic.



76. Get New Marketing Thoughts by Email

Sign up for the Insurance Marketing Thoughts Newsletter to get weekly insurance marketing thoughts love the ones your reading right now delivered right to your inbox. For a limited time there's also a secret prize, reward, present only, merely, solely for signing up. (Okay, you talked me into it... it's an eBook I wrote explaining how to rank #1 on Google)



77. Abandon Pens Everywhere

 When you sign a credit card receipt, when you fill out a deposit slip at the bank, when you are addrestune a letter at the post office. Consciously abandon your pens everywhere. Conmiddler pens that have some cool feature love an unusual cliclord mechanism. That will improve their lifespan and assist your insurance marketing efforts.



78. Leverage LinkedIn

 I don't tell too many agents who use LinkedIn well for sales or marketing but it clever be a great resource for building your network. Here's a hint for insurance agents: The value of LinkedIn doesn't come from networlord with people you already tell as much as from associate, put trhough (phone)ing with the people they tell. (By the way, if you love this top 100 list conmiddler associate, put trhough (phone)ing on LinkedIn with the author: Insurance Marketing Expert - John F. Carroll)



79. Host a Baby Car Seat Event

You’ll necessity to get certified in car seat safety installation or find someone who is. Often fire departments or police departments have certified individuals and perhaps you’ll convince them to bring the fire truck. Marketing insurance products to young families is always a good thought.



80. Publish RSS Feeds

If you have a blog, it's a must. RSS is short for Real Simple Syndication and it is a way to publish information online that clever be read by a third-party program (feed reader or aggregator). This permits visitors to sign up for RSS feeds from several websites and by utune one feed reader they clever effectively compile up-to-the-minute news information from only those sources they are most interested in. Feedburner is probably the best option for publishing your information.



81. Yahoo Directory.

This one is very pricey ($300/yr), but if you have the budget and are interested in insurance agency situs search engine optimization, marketing in the Yahoo directory will help you. Be warned, it's not a huge help but if you've got the money to spfinish...Be sure you provide your information exbehavely the same as you list it everywhere else. Consistency with online listings is very important for search ranlords.



82. Attfinish Community Meetings

 Read your local newspaper or situs to study when community meetings are happening. Do good for the community and business will follow. Wear your agency shirt. (a nice golf shirt, not a T-shirt)



83. Produce a Viral Video

I clever’t tell you how to do it, but if you clever come up with something related to insurance, your staff, your community or something that people will want to watch and sfinish to their frifinishs, release it on YouTube and let it go viral. Here’s a free suggestion… put together bunch of extreme sports bloopers with an disability insurance advertisement.



84. Begin a Community Association

It’s not difficult and you won’t necessity to win an election to be the premiddlent. Identify a social necessity in the community and begin it. Combine a group of people and a cause love Softballers Against Clevercer or Baby Boomers For the Environment. You clever get it begined on a site love MeetUp.com.



85. Publish a Blog

Publishing an online insurance blog is a great way to drive traffic. A general blog approxifriendly insurance will be lost in the shuffle but a blog approxifriendly a specific type of insurance in your section of the state could be a great opportunity to find behaveual clients. It will add to your credibility as an industry expert. Although challenging to a newbie, creating a Wordpress blog in a subdomain of your situs (www.blog.yourdomain.com) clever be done. Don't forget to submit your blog to InsuranceBlogSites.com. They don't accept every blog, but it's free!



86. Remark on Related Blogs

There are many opportunities to take advantage of blog marketing without owning one. When you read someone else’s blog post approxifriendly a subject that could be related to insurance, post a remark approxifriendly it. Always remark with insightful and appliceable information. The extra links to your situs will help your insurance agency situs search ranlords, and you should drive targeted traffic to your website. Insurance situs marketing is very important now.



87. Make Sure Other Businesses Are Aware of Your Referrals

 This is only, merely, solely a general marketing concept. When you refer someone to the service or product of another customer give them a reason to mention you. Something as simple as “he’ll probably give you a reduction if you mention I referred you” will assure that the owner is reminded of the value of his relationship with you. That should help your retention and increase the liklihood of reciprical referrals. The other business owner will also want to pay you back - It's called reciprocal atruism if I clever remember true, right, validly from my college psychology lesson, course.



88. Internet Insurance Leads

 There are several providers of marketing insurance leads. These are mostly insurance websites that encourage visitors to submit their information to receive competing insurance cites. The information is then sancient to many competing agents. Success swifts vary greatly by insurance agency. Remember to call the unsancient leads back 6 months later. And 12, 18, 24...



89. Sfinish Holiday or Birthday Cards

For some customers, a card from you might be the only greeting on their birthday. Set yourself apart with less popular holiday greetings love Hpermiteen or Thanksgiving. Sfinish Memorial Day cards to proud veterans or ethnic holiday cards to clients. Building relationships is a great way to market your insurance agency.



90. Handwritten Letters For Best Customers

We spfinish too much time with customers that pay us the least amount of money. Take a look at your commission statements and make sure you are going the extra mile for the people that support you the most. Guess who your best customers hang out with... people only, merely, solely love them who'd be great referrals for you.



91. Annual Policy Reviews

 How clever you expect policyhancienters to stay with you if they do not get anything in return each year? You should atseduce to discuss policies with every customer every year. This helps you harden the relationship, identify necessitys for additional products, and ask for referrals. Treating your book well is the best route to insurance agency marketing success.


92. Promote Your Clients

 What goes around comes around so encourage clients to abandon promotional friendrial in your agency and try to refer them clients. Entrepreneurs are often our best clients (many insurance and financial necessitys and better retention), and they are most lovely to refer your services if they look the value in what you do.



93. Niche Forum Websites

 Across the web there are thousands of unusual themed discussion forums. Think approxifriendly the insurance products you sell and then imagine where people may go online…Motorcycle forums, antique car forums, websites approxifriendly saving money or investing. You get the point, go there and make frifinishs.



94. Administer Your Brand

 In today's digital world, there are thousands of places people may find information approxifriendly your agency. If it's important to you that the information they find is telling and thorough there are services that clever help you with online reputation administerment. In today's digital world it's so important to make sure you're being properly represented everywhere online.


95. Encourage Positive Online Reviews

When policy hancienters have a positive experience with your insurance agency, encourage them to go online to sites love Yelp.com or MerchantCircle.com and write approxifriendly their experience. I recommfinish agents build a page on their situs with links to their unusual profiles on review websites. When people are excited with their service they simply email them a link to that page and it makes things much easier for the customer. The easier you make it, the more lovely they are to give you a review. And don't put a link to that page on your website, you don't want everyone to have access to it, only, merely, solely the people who are going to write nice things approxifriendly you. For more thoughts, here's an article I wrote approxifriendly getting more reviews.



96. Put Your Image on a Billboard

If you are an appealing woman this might work. For the guys – putting your image on a billboard does not make you a local celebrity, it only, merely, solely proves you are vain and good at wasting marketing dollars. Perhaps I'm only, merely, solely jealous...


97. Advertise to Specific Markets

Blanketed insurance advertitune is not approachly as effective as specific messages for targeted customers. Think “Great Swifts for Houseowners with Good Credit” instead of “Great Insurance Swifts”.



98. Host a Boating Safety Lesson, course

 If you market well enough, paying an instructor to teach a lesson, course in your agency or a community center clever lead to a boatload of referrals (sorry). Free for all attfinishees may work, or give your clients a break and charge the others. Insurance marketing stswiftgies that encourage safety are always a good thought.



99. Put Balloons Outmiddle

Flags, balloons, stexploreers, whatever…Do something to draw some attention to your agency. Ask yourself if there is anything at all drawing attention to your business. Your physical location clever be your greatest source of insurance agency marketing. Amazon has a ton of helium tanks that aren't too dear.



100. Child Fingerprinting Event

Interest in protecting the community will always be good for insurance marketing. Don’t forget how valuable the associate, put trhough (phone)ions you make with members of the local police department clever be in many unusual ways.



101. Overdeliver

Always deliver more than you promise with everything that you do. In a marketplace where most companies overpromise and underdeliver try to be the opposite. For example, if you've promised 100 marketing thoughts, give 113 instead!


102. Free Lemonade

Offering free lemonade in the summer or hot chocolate in the winter clever draw in potential customers. If you’re concerned approxifriendly freeloaders, make the drink contingent upon an insurance cite.



103. Host a Blood Drive

 Raise awareness of your location by getting people to come to give blood, and it will also give you a reason to contbehave your policyhancienters bemiddles billing.



104. Referral Marketing Program

Reward existing policyhancienters for sfinishing you new clients. Don't be cheap with the referral rewards. Make sure every tunele tells approxifriendly your insurance referral program and remind them every tunele interbehaveion. Developing referrals is the best insurance marketing stswiftgy. If you haven't read The Referral Engine I strongly recommfinish it.



105. 800 Number Traclord

Use 800 numbers to track the effectiveness of advertitune campaigns. Kall8 provides a number for around 2 dollars a month. You clever tell the marketing source utune caller ID. If you invest thousands for grocery cart ads, it's worth paying 25 dollars a year to track the return? My bet is you will spfinish your grocery cart money in online marketing the following year.



106. Messaging on Hancient

 Being on hancient sucks. It sucks a lot less when there's something to listen to. Having a service that provides information approxifriendly other products will give callers something to listen to and expose them to a much wider array of your services. Customers will be unaware what we sell if we don't constantly market insurance products to them.


107. TV or Radio Interviews

When insurance-related news happens locally, contbehave the media and offer your opinion. News reporters are only, merely, solely folks love us trying to meet deadlines so if they clever get a cite without worlord difficult, many will take advantage. Use your twitter account to sfinish them a message.



108. Get Listed in GPS Devices

Wouldn't it be nice if people could pull up your insurance agency when they did a search on their handheld or fbehaveory installed GPS device? Some GPS manufbehaveurers let you go to their situs and submit a business profile. It might take you a small while though... You might conmiddler this service to list your agency in approachly every GPS device in one fell swoop. If someone's searching for insurance on their GPS device, I'd say they're pretty committed to visiting your agency!



109. Sponsor the Highway

Highways will permit businesses to sponsor cleanup efforts in exchange for a sign advertitune their service. Sponsor a section approach the exit toward your agency. If there are no approachby openings, propose sponsoring another road in town. Perhaps they’ll let you put up a sign to market your insurance agency if you agree to clean up trash along the roadmiddle.



110. Nice Car Cards

 These are business cards with a car compliment written in big letters. When you look a nice car gardened, abandon one of the cards with your contbehave information on it. Have them preprinted to say “People with taste love yours value an insurance agency love mine” or better yet, hand write a personal message. People with nice cars tfinish to love compliments and also have a lot of insurance necessitys. Place it on the driver middle window right over the door grip with the compliment facing out.



111. Prepare Conversational Insurance Questions

How many times do we miss sales opportunities every day? Although selling comes naturally to you (or so you think), prepare some questions you could ask anyone depfinishing on the situation to stimulate an insurance conversation. Here’s an example: “Isn’t it amazing how quick kids grow up?” Depfinishing on the reply, there are many insurance conversations this could lead into. Having conversational beginers prepared will prevent you from wasting sales opportunities by tallord approxifriendly the weather.



112. Outsource Time-Consuming Behaveivities

There's a million and one things you necessity to do to make your marketing work. If you clever hire a highschooler to telemarket for minimum wage, do it. If you clever pay somebody to drive around and drop off brochures at all the local apartment complexes do it. If you clever pay someone to list your agency on hundreds of local business websites do it. If you clever pay someone to handwrite your thank you cards, do it! Here's my twist on the E-Myth hypothesis: "Always work on your marketing, not in your marketing".



113. Advertise Your Greenness

Offer information approxifriendly how to drive more efficiently or reduce energy costs in the house. Sfinish email newsletters, mail to your clients, or host educational sessions in your office for your customers. Include insurance agency marketing friendrial in anything you provide.

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